B2B SEO/SEM Menu


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testimonials


"My site had buzards floating around it until Kip rebuild it and did this SEO thing. It became our launch for SummerFest 2005 and we now receive emails daily requiring about our service."
Richard, Rock Forever Entertainment

"I needed a new look for our web. I hadn't a sale in 10 months. With optimization, our site started making sales before Kip had even finished redesigning it!" Rick, Eaton Paddle Store.

"Keep up the good work!"
Richard, American Sportsfishing in Costa Rica

"Awesome! Our email box is full and phones are ringing."
Comment made at jrtips.com when the site was receiving 20,000 hits a day during the Bowl and Playoff Football games.

"Never knew how important SEO was. Thanks"
Vincent, Vincent Van Homes email when in one weekend he received 4 emails requiring about property, two weeks later he had 2 houses in escrow.

Currently I have the below sites that I'm interest in a link exchange. If you have any websites that fit the below categories please email me.

Sports: PR:3 & 5
Fishing: PR:3 & 5
Gambling: PR:3
Entertainment: PR:2
Bizarre: PR:4
Real Estate: PR: 0



Questions on my SEO/SEM Services

When considering SEO/SEM services, the first question, should I use a freelancer, corporate service, or an in-house SEO/SEM? Personally, unless your website is something like Microsoft or Amazon who have a battalion of SEO/SEMs, it may not financially practical to use a corporate service or hire a inhouse. The main disadvantage of in-house and corporate is they are restricted because they have to abide by corporate policy, techniques and budget restrains. A quality freelancer can have as much resources as a big service, and can pass the cost-effectiveness without the overhead tacked on. They also have the time to search for that niche market without being hammered when too much time as been spend on any particular client. For instance, freelancers are more apt to find link related website for one client when if he or she is searching for another client. It is also common within the SEO/SEM community a lot of the quality SEO/SEMs are now freelancers, because at one time they were in-house or service SEO/SEMs that got layoff (after the company had learned the SEO's trade secrets). Good SEO/SEMs know it is a 24/7 business. A 9 to 5 job is unpractical to some, like myself, who likes the freedom to start work at 3:30 am, PST.

Probably the biggest reason to go with a freelancers or corporate is the accountability. When your SEO project is done in-house, will you fire your SEO if your rankings fall short of expectations? In the end, you might have to enlist an SEO firm or freelancer to complete so whatever investment you had, suddenly vanished, and you are back to square one again. Many reputable corporate services and competent freelancers offer some sort of guarantee like my services do. Below are the most common questions that are asked about my SEO/SEM.

Why do you submit to second and third tier search engines?
When is it best to employ SEO, before or after the web is designed?
Will changes and tweaking to my website be visible to users?
Does every page of my website really need to be optimized?
I just spent a ton of money on my web; do you still keep my original design?
What happens after you optimized my site?
How do I know that my targeted Keywords, Phrases and Links are being listed?
Do you outsource any of the SEO or SEM?
Can your SEO and SEM services help me stay ahead of my competition?
Why do you require owners’ involvement?
Why do you emphasize on organic listing rather than Paid Marketing?
Why do search engines list a site one day, and suddenly it is gone the next?
What do you consider success?
What kind of success stories do you have?
SEO/SEM: Long Term Commitment

Why do you submit to second and third tier Search Engines?
These days, it seems SEO gurus only talk about Google and why waste time submitting to second and third tier engines, since they will “eventually” pick up the website. I’m not like all the others. There are hundreds (more likely thousands) of search engines and directories that cater to a very tight niche of surfers and it grows daily.The Big Three: Google, Yahoo, and MSN now only serve 68% of the Internet's search traffic as of January 2006, where a year prior it was 76% and two year prior it was 80%. So why not submit? - unless you want to throw away that growing 32% of the market or wait for ‘eventually.’

When is it best to employ SEO, before or after the web is designed?
To correctly prepare for SEO I like to be involved when the web is on the drawing board. Besides it saving time and money, it can jump-start the website before it is even published. For example: On a teacher’s web I had promoted her prime keyphrase and domain before the web was published. When it finally was published, Google listed the web in the top ten in less then one month under both the domain and her prime keyphrase. For those that know Google, this was an achievement almost unheard of nowadays. Always remember, it is never too soon to SEO/SEM.

Will changes and tweaking to my website be visible to users?
Yes, because “Content is King,” and most websites lack it. When someone inquires about my services it is because they are not getting the satisfaction they hoped for or they have recognized the value of SEO/SEM and want to make their website as search-engine-friendly as possible. Remember, search engines love changes and they like those changes to be ongoing. Without change the website becomes boring. Think about it as if you were watching the same movie everyday. Spiders seeing the same old stuff will leave and your competition jumps ahead. Little things such as, graphic text converted into header tags, HTML or even CSS will help aid search engine spidering. I also optimize and tweak the source code to provide better efficiency. There are a lot of things I do that keep the integrity of the design that is, unless it is built in Flash or Frames.

Does every page of my website really need to be optimized?
Yes! Every page can be an entry point for a surfer. Since you can't predict which page or pages will be ranked the best for specific keywords, each page must be optimized for maximum results. Think of it as going to battle with one bullet in the gun. Don't assume that your one-bullet home/index page is going to make an impact on all your keywords and competitors. Go into battle will a full clip.

back to questions

I just spent a ton of money on my web, do you still keep my original design?
When I see a website built in Flash or Frames, I recommend a rebuild. Unfortunately, I lose a lot of work because of my bluntness, especially those who have dropped a ton of money into a Flash website. It is hard to convince someone, spiders do not read Flash or Frames. If you want your web to rock and roll on the Internet, there has to be change.

What happens after you optimized my site?
The optimization process is on-going rather than a one-time effort because search engine algorithms changes almost daily it seems. My goal is to improve your rankings, and the overall performance of the website. This ongoing approach not only protects your current rankings, but also helps prevent a website from slipping out of the rankings due to competition or search engine algorithm changes.

How do I know my targeted Keywords, Phrases, and Links are being listed?
Most SEOs, including myself, have several programs that they use to track keywords and links. I supply weekly or monthly Keyword Ranking and Linking Reports showing the progress on your particular keywords on the top search engines and the amount of links you are getting to your website.

Do you outsource any of the SEO or SEM?
If you are referring to tweaking, rewriting content, research, and optimization, no I don’t. I will however, promote the website to numerous web marketers and I do use paid marketing, but I control both. I will also outsource for a proofreader and even an editor if there are extensive text changes.

Can your SEO and SEM Services help me stay ahead of my competition?
I continually provide recommendations, and there is not a week that goes by where I’m not tracking your competitors, keywords, and links. I also tweak when necessary and am not afraid to make changes. It is one of the stipulations in my contract. Many times I receive great marketing deals and I will recommend those deals even after the SEM. It may be a banner-ad campaign or a link exchange with a reputable marketer. If you have special goals, such as short-term promotions, then I can prepare a custom proposal.

back to questions

Why do you require owners’ involvement?
The owner is the most knowledgeable person of their business. I have to use their expertise on linking to a particular website, content, optimization in general, and changing or maintaining targeted keyword techniques. I’m a firm believer, without owner’s actively involved in the personal supervision and administration participation, the web will not be successful. Nothing is worse when owners’ assume that once they hire a SEO/SEM (like what you would do to an auto mechanic) they can walk away, come back and “bingo” it’s rocking and rolling on the Internet.

Why do you emphasize on organic listings rather than Paid Marketing?
I have always specialized in organic listings because it is more creditable. I’m not a firm believer in Paid Marketing (aka, CPC, Cost Per Click) because your investment has no long term impact once the money is spent and it does create doubt with Click Fraud (malicious surfers who click on your ad, whose only desire is to cost you money). However, it does have its good points. For a new or even a published web, there are great deals for Paid Marketing on second and third tier search engines where one pays a ‘flat fee’ and does not have to worry about Click Fraud. This is helpful for those on a budget or who want the exposure ASAP while waiting for the web to get listed via the organic way. When planned right, a mixer of natural and paid search techniques will provide good results. However, I will not make recommendations until I have reviewed and research your goals, the market and most importantly, your competition.

Why do search engines list a site one day, and suddenly it is gone the next?
This is most frustrating and to be expected and probably generates more emails to me than any other question especially when it comes to Google. Remember, over a million web pages are added to the web daily with millions of prime keywords. Think of it as spillage from trying to overfill a gallon bucket. However, the technical explanation is indexing algorithms that are constantly changing how they pick up keywords and phrases. This is why an SEO has to be patience (Google can take as long as a year) be on top of it,
and know when to tweak and when not to. If the website has been SEOed properly, it will come back and many times it comes back stronger.

What do you consider success?
I measure success by monitoring a website’s statistics: unique visitors, inbound links, traffic/page ranking, search engine referral rates, keyword placement to what it was … to when these numbers start to improve because of my services. Once a web ranks high under the above, I consider the web-marketing strategies – successful. The best way to explain it is that years ago one of my first clients was a realtor. For six months he did not get one inquiring during the SEM. His site became listed on the first page under many keywords, and on many search engines. I had increased his quality linking by 200%. Needless to say, he was wondering if his investment was worth it. Then it happened! In one weekend he got four e-mails inquiring about his property listings. A week later he had two properties in escrow all because of his web. A year after our SEM campaign stopped, he continues to receive e-mails inquiring about his real estate from his web.

What kind of success stories do you have?
Please visit my statistic and achievements.

SEO/SEM: Long Term Commitment
SEO/SEM is about developing a promotional and marketing system that involves endless hours of devotion so plan on a long-term commitment and think of SEO/SEM as a business plan. Each website is unique and has to be prepared for changes, losses, and upsets. SEO is all about ups and downs. With persistence, patience, and strong ethical practices, a web will be successful over time. There is no easy plan … it is about plain ol' hard work.

For more information on my SEO/SEM services please contract.

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